Storytelling and PR: A Novel Way of Telling Your Tale
http://www.iabc.com/cwb/archive/2004/0604/storytelling.htm

Vorhaus, Robbie
Communication World Bulletin
2004

Abstract:

Once upon a time, a former CBS newsman devised a new strategy for telling a company's story: classic storytelling. Robbie Vorhaus founded his own public relations firm based on this principle. He shares the story of how it works in this interview with About Public Relations.