Sustainability Reporting: Daring to Hold Yourself Accountable
http://www.iabc.com/cwb/archive/2004/0204/sustainability.htm

Savitz, Andrew
Communication World Bulletin
2004

Abstract:

As the corporate social responsibility movement continues to gain momentum worldwide, corporations need standards and measures to define responsible business practices. One such standard—sustainability—has emerged as the international benchmark for corporate citizenship. Sustainability is defined as the "triple bottom line"—the measure of an organization's economic, environmental and social performance.