Starting the Journey Toward Corporate Social Responsibility
http://www.iabc.com/cwb/archive/2004/0204/journey.htm

Cunningham, Cori
Communication World Bulletin
2004

Abstract:

The growing emergence of Corporate Social Responsibility (CSR) in the marketplace begs the question: What does it take to get there? How do companies make the leap from deciding to embrace the values of CSR to creating a culture around it? Read comments from several CEO's who discuss actions that companies have taken in order to incorporate CSR within their agendas.