Using Measurement to Enhance Employee Communication
http://www.iabc.com/cwb/archive/2004/0104/focus.htm

Cooper, Marc
Communication World Bulletin
2004

Abstract:

The role of an employee communication professional is, at its core, fundamentally simple: We're in the business of designing and executing messaging to achieve a desired effect with a specific audience. How successful we are is driven by a number of factors, including appropriate use of media, timing and messages. By understanding these factors, we can target communication much more effectively. The key to understanding these factors effectively is simple: Ask.