Study Shows How to Get Bottom-Line Results from Internal Communication
http://www.iabc.com/cwb/archive/2004/0104/bottomline.htm

Vogt, Peter
Communication World Bulletin
2004

Abstract:

Over the years, numerous studies have boasted the connection between internal communication and bottom-line results. These studies, though valuable for establishing a connection, do not delve into the important question of how. How does communication impact the bottom line? Which communication practices add the greatest value? Can communicators do to make their internal communication programs contribute to organizational success?