A Look at the Next Generation of Measurement
http://www.iabc.com/cwb/archive/2004/0104/surveys.htm

Fralicx, Rod
Communication World Bulletin
2005

Abstract:

In boom times, companies can be pressured into spending lavishly to please their employees, providing a variety of perks in the belief that happy employees are productive employees. While this may be true, when leaner times come and businesses struggle to grow, the goal of employee satisfaction is put under greater scrutiny. Today, investments in employee-related plans and programmes must do more than satisfy employees. They must be able to provide a measurable return on investment.