Corporate Social Responsibility: Communicators Wanted
http://www.iabc.com/cwb/archive/2005/1205/commnews.htm

Berardocco, Diana
Communication World Bulletin
2005

Abstract:

Communication practitioners understand how to use a range of tools—formal, informal, traditional and online—and two-way symmetrical communication. They need to know that, through the energetic use of these skills, they can advance the economic, social and environmental well-being of society.