Added by Geoff Sauer on May 08, 2008. Average rating: 3.00/5.00 (n=1)
White papers have grown from just another piece of collateral to a super-powered marketing tool. Everywhere you look in marketing, you will see something labeled a "white paper."
Stelzner, Michael A. Communication World Bulletin 2005
Abstract:
White papers have grown from just another piece of collateral to a super-powered marketing tool. Everywhere you look in marketing, you will see something labeled a "white paper."