Strunk and White Were Wrong: In Speechwriting, Personality Should Not Remain in the Background
http://www.iabc.com/cwb/archive/2005/1205/speechwriting.htm

Tarver, Jerry
Communication World Bulletin
2005

Abstract:

A speech generally needs personal language because it is delivered by a live human being whose words should not sound, as Wabash College Professor William Norwood Brigance put it, "like an essay standing on its hind legs."