Why Craft Better News Releases? Because the Payoff Can Be Really Big
http://www.iabc.com/cwb/archive/2005/1105/workingwords.htm

Canavor, Natalie and Claire Meirowitz
Communication World Bulletin
2005

Abstract:

Written any good news releases lately? Though many of us in business communication churn them out regularly, we often don't take as much care crafting them as we do with other vehicles like articles or brochures.