Communicating Effectively in Intercultural Virtual Teams
http://www.iabc.com/cwb/archive/2005/1105/intercultural.htm

Oetzel, John and Martina H. Myers
Communication World Bulletin
2005

Abstract:

Organizations with virtual teams have invested vast resources in recruiting and retaining a diverse workforce, offering cultural diversity training and providing the technology that makes the functioning of these teams possible. To ignore the opportunities and the potential pitfalls of these teams would minimize this investment.