Competitive Advantage through Employee Engagement
http://www.iabc.com/cwb/archive/2005/1005/competitiveadvantage.htm

Shaffer, Jim
Communication World Bulletin
2005

Abstract:

Engagement. Is it the latest corporate buzzword? Not for serious business leaders who understand the correlation between engaged employees and improved financial performance. They see engagement as a source of competitive advantage. All things equal, they believe, an organization that has engaged employees will outperform one that doesn’t.