
The Intranet as a News Channel
http://www.iabc.com/cwb/archive/2005/0905/intranetnews.htm
Robertson, James
Communication World Bulletin
2005
Abstract:
While the use of a news section on the company intranet's home page is widespread, communicators need to ask themselves how effective this is as a way to avoid mixed messages and information overload. Does it reduce information overload, or increase it? And how can the news section be used to effectively cut through informational clutter?