Abstract:
For the last 19 years, Keith Moore has hosted a conference in Philadelphia, Pennsylvania, called "How Colleges and Universities Can Obtain National (and Regional) Publicity." In a sign of the times, this year's conference included a session in which we focused not on getting into the major mass media, but on the capabilities of the machines that sit on our desktops. In short, we looked at the evolving world of so-called "micro media," tools that are enabling us to create new online communities in ways never before possible.
