Measuring the Influence of Blogs on Consumers, the Media and Corporate Reputation
http://www.iabc.com/cwb/archive/2005/0705/measuringblogs.htm

Woods, Julie
Business Communication World
2005

Abstract:

According to the report "State of the News Media 2005" from the Project for Excellence in Journalism, "more than a third of Americans, some 36 percent, are regular consumers of four or more different kinds of news outlets—network news, local TV, newspapers, cable, radio, the Internet and magazines."