Measure Your Reputation Effectively
http://www.iabc.com/cwb/archive/2005/0705/measureeffectively.htm

Grant, Nicholas
Communication World Bulletin
2005

Abstract:

A good reputation, particularly in an increasingly competitive world, is a must for all companies and organizations. Reputation is a company asset and should always be taken seriously—lose your reputation and you often lose a lot more besides. A good reputation is essential in crisis situations and can help to reduce the impact of negative events and press.