Alternative Ways to Measure the Effectiveness of Your Intranet Sites
http://www.sinicom.com/Sub%20Pages/pubs/articles/article24.htm

Sinickas, Angela D.
Sinickas Communications
2000

Abstract:

When you measure hits on inter/intranet sites, you are measuring overall volume of usage -- how many times parts of your site have been opened. However, hits don't distinguish between the opening of an entire page or a single illustration. There are many additional ways of measuring usage. However, measuring the "userability" of a site is just as important in order to improve usage numbers. But the first place any communicator should start when measuring the effectiveness of electronic communications is to identify the original objectives for putting something on-line. Conducting some baseline audience research upfront to make sure your electronic solutions will be as effective as possible and then measuring afterward to see if the intended objectives are being met.