Defining Benchmark Questions for Great Results
http://www.sinicom.com/Sub%20Pages/pubs/articles/article35.htm

Sinickas, Angela D.
Sinickas Communications
2002

Abstract:

Part of the challenge of determining the questions to ask during benchmarking is to match the questions to the purpose of the study and the outcomes you are trying to achieve. Below is a breakdown of some of the issues regarding benchmarking questions that need to be addressed before beginning a benchmarking exercise.