Eight Things You Can't Neglect
http://www.iabc.com/cwb/archive/2005/0505/indies.htm

Steigman, Daria
Communication World Bulletin
2005

Abstract:

Almost every independent consultant knows the drill. You're asked what you do professionally and you reply that you own your own business. Perhaps you give the 30-second elevator speech, or just the 10-second party version. Either way, what happens next is all too predictable—the person greets the news with a mixture of envy and admiration and starts peppering you with questions about the solo life.