Freelancers: Look Beyond the Obvious to Find Corporate Markets, and Know How to Deliver
http://www.iabc.com/cwb/archive/2005/0505/workingwords.htm

Canavor, Natalie and Claire Meirowitz
Communication World Bulletin
2005

Abstract:

We haven't yet met a corporate communicator who felt overstaffed. Budgets have been cut to the bone, responsibility has expanded, there are new communication tools to learn about and new directions to explore. For smart freelancers, this spells opportunity. In our last column we looked at the editor/freelance writer equation from the in-house person's viewpoint and, as promised, we will take the freelancer's perspective this time.