Adding an Informal Touch to Organizational Communication
Communication World Bulletin
Some say it's a revolution that will change radio broadcasting and people's listening habits forever. Others say it's a fad that's of limited appeal or use to anyone but geeks and enthusiasts.
Whatever anyone says, something that has rocketed out of nowhere and gotten big companies and radio stations alike interested (and after only eight months) must be worth investigating. That "something" is called podcasting.