Top Seven Tips to Writing an Effective Blog
http://www.iabc.com/cwb/archive/2005/0505/blogs.htm

Weil, Debbie
Communication World Bulletin
2005

Abstract:

If ever there were a perfect tool for the corporate communication expert, blogging is it. Think of a blog as the 3D version of your capabilities, one in which you provide context and meaning to your work experience and expertise. So let's talk about how to blog well.