Internet Marketing for 2005: Making Your Web Site Visible to Your Audience
http://www.iabc.com/cwb/archive/2005/0305/marketing.htm

Javed, Naseem
Communication World Bulletin
2005

Abstract:

The Internet is a free medium, just like roads and highways. There are those who walk and those who run, some who drive taxis, some Ferraris, and others tractor-trailers. To each his own-the roads are all free. Thank heaven. With such a powerful tool at our command, why is so much of the Internet so underutilized, and why is so much of Internet marketing so increasingly ineffective?