Offshoring: Outsourcing Goes Global
http://www.iabc.com/cwb/archive/2005/0205/offshoring.htm

Recca, Lee
Communication World Bulletin
2005

Abstract:

Outsourcing has been a routine practice in the communication field for some time now—fully 20 percent of IABC members are self-employed or have a communication/PR consultancy. The last economic downturn strengthened this trend even more. Offshoring is being studied everywhere from Washington, D.C., to the academic world to well-known consulting firms such as McKinsey and Mercer. The general consensus across the board is that offshoring is a growing phenomenon that won’t go away, jobs lost to offshoring are unlikely to come back, and the trend may affect as many as three million jobs in the U.S. by 2015.