What 25,000 Employees Globally Say about Communication Effectiveness
http://www.iabc.com/cwb/archive/2005/0105/communicationeffectiveness.htm

Woodall, Katherine and Charlie Watts
Communication World Bulletin
2005

Abstract:

Towers Perrin has brought together a group of leading companies to establish The Communications Effectiveness Consortium and annual benchmarking study. This study assesses factors that drive employees’ perceptions of communication effectiveness. The resulting tool provides guidance on the best return on investments for an organization’s communication resources.