Blogs: The Fast Track to Getting Global Awareness
http://www.iabc.com/cwb/archive/2005/0105/globalblogs.htm

Albrycht, Elizabeth
Communication World Bulletin
2005

Abstract:

“We need to get global awareness fast,” says your CEO. “Make it happen.” When faced with the need to rapidly increase your organization’s visibility around the world, there are some daunting and expensive challenges, particularly if your company does not have a local presence in the countries it is targeting. Hiring local public relations and marketing communication talent, translating collateral into local languages and identifying and getting into both formal and informal business networks are just a few of these challenges.