Risk Communication: A Critical Component in Every Crisis
http://www.iabc.com/cwb/archive/2006/0206/alvey.htm

Alvey, Robert J.
Communication World Bulletin
2006

Abstract:

Having been deployed as a crisis communicator to Baton Rouge, Louisiana, immediately after the New Orleans levees failed last year, I am frequently asked to talk about the experience and my opinion of why so much went wrong so quickly in the aftermath. My quick response is "Too little too late."