Effective Risk Communication Starts with Solid Research
http://www.iabc.com/cwb/archive/2006/0206/macleod.htm

Macleod, Sandra
Communication World Bulletin
2006

Abstract:

The terms risk communication, crisis communication and risk management are often used interchangeably. Crisis communication we understand to mean communicating once the crisis has hit. Risk management entails ensuring as far as possible that risks do not become a reality. Risk communication is part of risk management—informing responsibly on the extent of risk.