Style Guides? Dictionaries? Who Cares?
http://www.iabc.com/cwb/archive/2006/0506/workingwords.htm

Canavor, Natalie and Claire Meirowitz
Communication World Bulletin
2006

Abstract:

You should! Whether you're a corporate or a freelance communicator, a style guide and a dictionary are among your most important tools. And all the departments in your company or your client's company should be using the same ones, designated by their communication departments.