Easy Public Relations with Online Tools
http://www.iabc.com/cwb/archive/2006/0506/heule.htm

Heule, Nandy
Communication World Bulletin
2006

Abstract:

Shoestring-budget heroes, rejoice. The Internet offers many inexpensive opportunities to deliver better public relations results in our broadband-driven universe. No doubt, emerging concepts such as corporate blogging, podcasting or immersive web content (like "advergames") can produce their fair share of angst. But let's not forget to explore simple web-based tools available to large and small organizations alike.