The Shoestring Inferiority Complex: How Trying to Keep Up Can Get PR Pros Down
http://www.iabc.com/cwb/archive/2006/0506/austin.htm

Austin, Lisa
Communication World Bulletin
2006

Abstract:

One Saturday afternoon not long ago, I found myself gawking out my front window as my neighbors carried in their new plasma TV. I felt that wistful pang of envy. Why can't I get a plasma TV? PR departments working on a shoestring budget are largely represented by the public and not-for-profit sector. For these organizations, the feeling of having to make do and having to do without is a fact of life.