Corporate Social Responsibility Requires Strong Collaboration Between HR and Internal Communicators
http://www.iabc.com/cwb/archive/2006/0606/mees.htm

Mees, Adine
Communication World Bulletin
2006

Abstract:

There are ongoing debates about the reporting and working relationship between HR and internal communication, but one thing is certain: When it comes to systemic change, the kind required for effective corporate social responsibility (CSR) implementation, the two must work together in an inextricably-linked collaboration.