Communicating the Connection: Business Objectives and Corporate Social Responsibility
http://www.iabc.com/cwb/archive/2006/0606/murphy.htm

Murphy, Nancy
Communication World Bulletin
2006

Abstract:

Communicating about corporate social responsibility (CSR) is becoming increasingly challenging in today's business environment. CSR communicators need to be prepared to not only tell their company's CSR story proactively, but also to clearly connect that story—and the actions, programs and associated costs—with business objectives.