Creating a Culture of Accountability
http://www.iabc.com/cwb/archive/2006/0606/mike.htm

Mike, Barry and Jeff Grimshaw
Communication World Bulletin
2006

Abstract:

Most of those who write about corporate social responsibility focus first and foremost on external stakeholders—responsibility-focused investors, workers in the supply chain, local communities, the press, governments or NGOs—and understandably so. These groups can undermine corporate reputations by publicizing perceived instances of social irresponsibility. Reputations may be intangible, but damage to them can cost real dollars.