Added by Geoff Sauer on May 04, 2008.
Average rating: 3.00/5.00 (n=1)
 


When bloggers attack, we, as trained communication experts, must be ready to respond, and must recognize bloggers as a new wave of reporters. Many are key influencers who can rally a community against you. Working with bloggers and responding quickly builds rapport and relationship. And gets you the bigger story—maybe even a more balanced story.
 
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