What Are the Bloggers Saying About You? Practical Tips for Communicators
http://www.iabc.com/cwb/archive/2006/0706/papacosta.htm

Papacosta, Donna
Communication World Bulletin
2006

Abstract:

The influence of bloggers and their readers has erupted into campaigns that have affected large, well-known companies and brands—Wal-Mart, Kryptonite Locks, Land Rover, Sony. Smaller firms could suffer even more, like the New York camera retailer that went out of business. Don't let this happen to your organization.