Calling All Communication Professionals: Test Your Crisis Plan—Now
http://www.iabc.com/cwb/archive/2006/0806/Moed.htm

Moed, Ed
Communication World Bulletin
2006

Abstract:

We are all well aware of the importance of a crisis communication plan. But many of us don't realize the necessity of conducting actual simulations to test and evaluate these plans. Whether you are on the corporate or agency side, there are countless forms of crisis that could interrupt business continuity for you and your client.