Writing the Winning Proposal: It's Serious Business for Communicators
http://www.iabc.com/cwb/archive/2006/0906/workingwords.htm

Canavor, Natalie and Claire Meirowitz
Communication World Bulletin
2006

Abstract:

Operating a business on any level, from one-person band to global organization, is so competitive today that delivering excellent proposals can be critical. So we want to offer some guidelines and ideas, drawn from our own experience and from some people who've spent a lot of time thinking about proposal writing.