Communicating and Measuring Employee Contribution to Strategy
http://www.iabc.com/cwb/archive/2006/0906/andersonedmiston.htm

Anderson, Chris and Alix Edmiston
Communication World Bulletin
2006

Abstract:

How do we shift our communication focus to address the challenges of globalization and advancing technology? And how do we prove to senior management that successful communication is the key to navigating this new business environment? In a word: relevance. Our communication must be simpler in content, but more detailed in terms of implementation and process.