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I've never met a senior business leader who didn't want to make more money.
Nor have I met one who didn't appreciate that communication breakdowns lead to mistakes, accidents, shoddy service, high costs and low productivity. Business leaders, especially CEOs, are eager to rid themselves of value-draining dips in performance that prevent them from hitting their numbers. As a communicator, if you can do four common-sense things well, you can not only help senior leaders to avoid these breakdowns, but you can also demonstrate how to maximize the power of communication for better business results.
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Four Steps to Demonstrating Communication Return on Investment
http://www.iabc.com/cwb/archive/2006/0906/shaffer.htm
Shaffer, Jim
Communication World Bulletin
2006
Abstract: I've never met a senior business leader who didn't want to make more money.
Nor have I met one who didn't appreciate that communication breakdowns lead to mistakes, accidents, shoddy service, high costs and low productivity. Business leaders, especially CEOs, are eager to rid themselves of value-draining dips in performance that prevent them from hitting their numbers. As a communicator, if you can do four common-sense things well, you can not only help senior leaders to avoid these breakdowns, but you can also demonstrate how to maximize the power of communication for better business results.
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