Case Study: Shipshape Photography
http://www.iabc.com/cwb/archive/2006/1006/smythgonzalez.htm

Smyth, Gillian and Susan V. Gonzalez
Communication World Bulletin
2006

Abstract:

Photography has become an essential element of the communication mix for the American Bureau of Shipping (ABS), and is used to reflect the diversity and international nature of the business. If executed properly, a photograph can help explain a technical point or issue in such a way that it makes sense to an audience outside of the shipping community. We initially decided to use photography to enhance the visual content of our annual report. We now also use it in company newsletters (both internal and external), brochures and exhibit stands.