How to Write for an Overwritten World
http://www.iabc.com/cwb/archive/2006/1106/workingwords.htm

Canavor, Natalie and Claire Meirowitz
Communication World Bulletin
2006

Abstract:

Have you noticed that everyone is a writer these days? Besides all the people who want to publish books, from heads of corporations to bloggers to people who've had tough lives, the digital revolution gives us professionals of every kind issuing their own e-newsletters, vendors deluging us with e-mail messages, and virtually everyone creating web sites and blogs.