Eight Steps for Successful Events
http://www.iabc.com/cwb/archive/2006/1106/crawshaw.htm

Crawshaw, Bob
Communication World Bulletin
2006

Abstract:

In today's competitive environment the event remains one of the most powerful tools available to communicators. Events are powerful because they provide a physical connection between you and the people you need to reach. You can use an event to raise awareness of your services or products, generate support for a cause or introduce employees to work practices.