Story Scrapbooks: Tools for Engagement
http://www.iabc.com/cwb/archive/2006/1206/gargiulo.htm

Gargiulo, Terrence
Communication World Bulletin
2006

Abstract:

Thank heavens for big sisters—especially mine. I was over at Franca's house sipping hot chocolate and catching up on life. While we spoke, she was assembling another one of her family scrapbook masterpieces. We started talking about her work—she is an international marketing and publication relations consultant. As we discussed the internal communication challenges one of her clients was facing, I had a flash of brilliance. What if we helped the client put together a story scrapbook and then used it to facilitate conversations around the organization?