Communication Analytics: A New Way to Position the Traditional Audit
http://www.iabc.com/cwb/archive/2007/0107/gayeski.htm

Gayeski, Diane
Communication World Bulletin
2007

Abstract:

The communication audit has become a popular tool to measure audience satisfaction with the content and packaging of information. Typically, these audits are designed as surveys and/or focus groups that solicit reactions to important elements of the way that communication is managed, such as choice of media, relevance of topics, frequency and timing of publications and meetings, and the workplace climate.