Five Steps to Improve Your Communication Audit
http://www.iabc.com/cwb/archive/2007/0107/mikorenda.htm

Mikorenda, Jerry
Communication World Bulletin
2007

Abstract:

Communication audits are like relatives from New Jersey: They never show up at an opportune time—even when you know they are coming. Like that obnoxious uncle leading the Jersey clan, communication audits can occupy all of your time and become an overwhelming task to get rid of, or to complete. Performing an effective audit is the first step in moving yourself from being a communicator who informs about business to being a businessperson who communicates.