Ready for Life in Transparencyville?
http://www.iabc.com/cwb/archive/2007/0207/fernando.htm

Fernando, Angelo
Communication World Bulletin
2007

Abstract:

Before you jump up and down about social media and the wonderfully transparent world it is creating, consider the consequences. There’s just no way to prevent those outside your walls from looking in. Leaky information, errant e-mails and inappropriate instant messages now have the capacity to become very, very public. If there's one lesson that communicators need to take away from the new social media, it's how to operate in a world of transparency.