Where in the World Is Second Life?
http://www.iabc.com/cwb/archive/2007/0207/gronstedt.htm

Gronstedt, Anders
Communication World Bulletin
2007

Abstract:

Like most corporations, computer maker Dell offers a pop-up list of countries and regions on its web site. But, look closely between Saudi Arabia and Senegal, and you'll find a country called "Second Life." Click on it and you'll find that it's not a country but a world—of the virtual kind.