Web Text That's Worth It: The Six Most Underrated Types of Digital Copy
http://www.e-consultancy.com/news-blog/365164/web-text-that-s-worth-it-the-six-most-underrated-types-of-digital-copy.html

E-Consultancy
2008

Abstract:

Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.