 | | | |
If you could have instant access to the very customers and stakeholders that you, as a communicator, hope to influence, wouldn't you want to listen to them? Interact with them? Read what they read, watch what they watch and jump at the chance to gain an unprecedented insight into their likes, dislikes, hopes and fears?
Communicators have always wanted to get inside the heads of their audience, to find out how their constituents want to get their information and what messaging or positioning works best. And now they can.
View all 304 works published by Communication World Bulletin |
Would You Ban the Internet?
http://www.iabc.com/cwb/archive/2007/0607/pointofview.htm
Lee, Ed
Communication World Bulletin
2007
Abstract: If you could have instant access to the very customers and stakeholders that you, as a communicator, hope to influence, wouldn't you want to listen to them? Interact with them? Read what they read, watch what they watch and jump at the chance to gain an unprecedented insight into their likes, dislikes, hopes and fears?
Communicators have always wanted to get inside the heads of their audience, to find out how their constituents want to get their information and what messaging or positioning works best. And now they can.
|
|
| |
There are 16 readers currently online: 0 registered users and 16 guests. Register.